WORCESTER, Mass. - Honey Farms Inc., with 36 locations in Massachusetts and New Hampshire, officially rolled out OpenStore earlier this month. The free Honey Farms mobile app showcases in-store promotions, updated gas prices and locations. Customers can send feedback from their mobile phone and receive time-sensitive electronic mobile coupons.

"As a small chain owner, it is nearly impossible to harness the in-house expertise to deliver a modern-day loyalty, social media, and mobile initiative. By partnering with OpenStore, it allowed us to deliver a quality across the board solution for our customers through their easy to use dashboard," said David Murdock, executive vice president of Honey Farms, in a press release. "OpenStore allows us to now communicate directly with our customers. We can see what our customers need and want, and now have the ability to quickly react to those changing needs."

Jason Toews, co-founder and CEO of OpenStore by GasBuddy, said, "We help our clients identify new opportunities, make choices between those opportunities and optimize their customer experiences to attain and sustain market leadership. OpenStore is a complete turnkey social technology solution that will support Honey Farms, Inc. strategies to reach their customers with targeted marketing and powerful messaging."

Read more about how c-store operators are taking advantage of mobile marketing opportunities in "Make Mobile Work 4 U" in NACS Magazine.