Little Caesars Wraps Pizza in 3 Feet of Bacon

Budget pizza chain is latest to cash in on America’s obsession with bacon.

February 20, 2015

MCLEAN, Va. – Beginning February 23, pizza and bacon lovers will get the best of both worlds when Detroit-based Little Caesars launches its new Bacon Wrapped Crust Deep! Deep! Dish Pizza, reports USA Today.

“Like many food makers and food sellers, Little Caesars is looking for a new way to cash in on the nation's continued infatuation with all things bacon,” writes the news source.

The pizza crust is wrapped in 3.5 feet of bacon. “Every time you take a bite out of the crust, you'll get bacon," said David Scrivano, CEO at Little Caesars told the news source.

The promotion replaces the chain's Soft Pretzel Crust Pizza, which ran for a limited time from September 1 to October 26 last year. Little Caesars says it was the first national pizza chain to offer a soft pretzel crust.

However, offering a pizza with the crust wrapped entirely in bacon could be “a bit of a stretch” for the budget-minded pizza chain, according to Darren Tristano, executive vice president at Technomic. But with lower gas prices and more disposable income among consumers, “the timing for consumer spending and bacon's popularity may align for Little Caesars," he said.

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