HOUSTON - Visits to
convenience stores increased by 4.6% during the fourth quarter of 2012 compared
to same quarter year ago, reflecting positive movement in some key economic
indicators and lower gas prices in the last quarter of the year, according to
The NPD Group. NPD??s convenience store research reports that the increase in
traffic was attributed to an increase in average monthly visits, which grew
3.7% over last year as c-store shoppers made an average of 6.2 visits in a
30-day period.
Traffic gains were spread
among all type of c-stores, according to NPD??s Convenience Store Monitor.
Traditional c-stores increased 0.7 percentage points, major oil chains garnered
a 3.2% growth, and small/other chains had the strongest growth in traffic at
11.5 percentage points compared to the last quarter 2011.
The afternoon daypart
between 2 pm and 6 pm continues to be the most popular daypart with slightly
more than 35% of c-store shoppers visiting then, a 1.7 percentage point growth
over same quarter year ago. In addition, the afternoon daypart realized a
nearly 10-percentage point growth in traffic in the quarter. There was a slight
decline in moderate and heavy c-store shoppers in the quarter, meaning the
channel grew light shoppers, who make one to three visits in a 30-day period.
"Although the c-store
channel outlook is positive for 2013, it remains to be seen if this continues
and carries on through the coming year," said David Portalatin, NPD convenience
store industry analyst. "2013 is starting out a bit challenging for consumers
with the realization of the imposed payroll tax increase, severe weather, and
rising gasoline prices all providing added stress, but we??ll see how the
remainder of the year shakes out."
The amount consumers spent
on products per visit in the fourth quarter of 2012 increased by 31 cents over
the last calendar quarter of 2011. This increase may be attributed to a
combination of inflation and changes in the mix of products as the average
number of items consumers purchased has remained steady throughout 2012 at 3.4
items per visit.
More than half of
convenience-store shoppers (58%) purchased a non-alcohol beverage in the
quarter; with about a third of consumers buying can or bottled beverages and
14.2% choosing dispensed beverages. Alcohol beverages, cigarettes/tobacco, and
fresh food had the strongest category growth over last year while lottery
tickets and newspaper, magazines, and books had the largest year-over-year
decline.