BUFFALO – Tim Hortons is continuing its U.S. growth strategy, particularly in the area where it first opened up shop in the United States: Buffalo.

The Buffalo News writes that the Tim Hortons chain marked its 30th anniversary in the Buffalo region last month, growing to about 220 locations across Western New York. Buffalo was the QSR’s first market in the United States and has become its largest.

“They’re inside gas stations, tucked away in corporate offices and situated in hospitals. Their presence has created a legion of followers who start their mornings in long lines at the drive-thru for a bagel or a cup of dark roast or a Boston Creme – Tim’s most popular doughnut in town,” writes the newspaper.

Part of the company’s growth strategy is its ability to “fit” anywhere, which is “to be in more places of convenience for our guests, to continue to grow in markets – like Buffalo – where people can have access to the brand in the morning, daily commutes and weekends,” said Brynn Burton, a spokeswoman for the company.

In 2014, Tim Hortons customers in the Buffalo region consumed more than 3 million iced cappuccinos, according to company figures, and purchased more than 11 million doughnuts and more than 36 million cups of coffee.

The QSR merged with Burger King in 2014 and plans to grow its nearly 870 U.S. locations to compete against the likes of Starbucks and Dunkin’ Donuts. Tim Hortons is already a dominant force in Canada, with more than 3,600 locations.