Mississippi Beer Retailers Look for Higher ABV Beer to Boost Sales

A Mississippi bill seeks to raise the alcohol content limit of beer sold within the state, a move that beer retailers applaud.

February 16, 2012

EDITOR'S NOTE: This article has been updated.

JACKSON, MS - A new House Bill in Mississippi seeks to raise the alcohol content limit of beer sold within the state from 6% alcohol by volume (ABV) to 8% ABV, a move that beer retailers maintain will increase sales, WAPT.com reports.

Rep. David Baria proposed the bill (similar to one he introduced five years ago), looking to broaden the variety of beers sold within the state and increasing the fortunes of retailers.

Trayce Miles of Hops & Habanas, a beer specialty store in Madison, said retailers are losing business to neighboring states because of the state??s strict alcohol laws.

"Right now, people are going to Louisiana. They're going to Alabama. They're going to other states, and were losing out on a lot of revenue," she said.

For more on border bleed and the effects of disparate laws, see "Run for the Border" in NACS Magazine.

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