Two-Thirds of Americans OK With E-Cigarette Use in Their Personal Space

The U.S. study finds that 63% of adults wouldn’t be bothered by electronic-cigarette usage.

February 12, 2014

CHARLOTTE, N.C. – Nearly two-thirds of Americans (63%) say they would not be bothered by someone using an electronic cigarette in close proximity, according to Harris Interactive’s 2014 American E-Cigarette Etiquette Survey. The first survey on e-cigarette usage found that a quarter of Americans said they would object to someone using the device nearby.

“The electronic cigarette industry is growing rapidly here and around the world, and we want to be the first U.S. company to measure American attitudes on vaping,” said survey spokesman John Wiesehan Jr., co-founder and CEO of Misticm, in a press release. “Because the e-cigarette is a relatively new consumer product, there are a lot of questions about government regulation and whether these devices should be allowed in certain places.”

The survey also asked Americans whether they would approve or disapprove of e-cigarette use at certain public places that typically ban smoking of traditional tobacco cigarettes. Of the Americans who had an opinion one way or the other, the survey found that 58% of respondents approved of allowing e-cigs to be used at sporting events, followed by malls (47%), restaurants and bars (45%), in an office (35%), on public transportation (35%), in a movie theater (29%) or on an airplane (26%).

“As the popularity of e-cigarettes rise, their regulation at locations like bars and restaurants has become a very hot topic around the country,” Wiesehan said. “Because they look like traditional tobacco cigarettes, there might be an immediate reaction to ban them on the spot.”

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