ATLANTA - What do leading industry executives have to say about the forthcoming NACS/Coca-Cola Retailing Research Council (CCRRC) "Playbook for Success"? You can find out by watching this video preview only available at NACS Online:
Over the past year, the Council has sifted through mountains of shopper research to learn more about convenience shopping occasions, what shoppers seek and their level of satisfaction in finding it. Those interviewed ran the gamut from shoppers who love their convenience store and visit frequently, to those who shop there occasionally, go only in a pinch or wouldn€™t enter on a dare. The NACS/CCRRC learned that current, former and potential customers have unmet needs that represent growth opportunities for c-store operators.
This process resulted in development of the playbook, an essential resource for c-store retailers of any size. The 25-page document and full-length complementary video will be available tomorrow for download at www.ccrrc.org.
Extensive research reveals that c-stores still own the "grab and go" shopper occasion, yet other channels are becoming more competitive in this area. Meanwhile vulnerabilities exist for convenience retailers that don€™t consistently meet shopper expectations for safety and cleanliness. The new tool helps operators assess where they stand, as well as delivers a step-by-step action plan to take advantage of unique growth platforms.
The NACS/CCRRC is dedicated to understanding and developing practical responses to strategic challenges experienced by the convenience retail industry and its operators. As a result, the Council generates ideas and solutions by retailers, for retailers. Composed of 17 visionary c-store executives, the group oversees research initiatives conducted by independent third parties, serving as an authentic and comprehensive "voice of the customer."
The Coca-Cola Company sponsors NACS/CCRRC as part of its commitment to help customers drive their business forward and to expand knowledge in the convenience retail community.