Dunkin’ Donuts Feels the All-Day Breakfast Pangs

Coffee and donut chain says customer visits are down at U.S. stores.

February 08, 2016

NEW YORK – All-day breakfast deals and offers within the fast-food industry are affecting customer visits at Dunkin’ Donuts, but the coffee and donut chain won’t go down without a fight.

Last week, Dunkin announced that customer visits have slipped at U.S. stores, reports the Washington Post. CEO Nigel Travis blamed the loss on “aggressive promotions” at QSR chains for all-day breakfast and menu promos such as “4 for $4” at Wendy’s and “McPick 2” at McDonald’s.

Travis said Dunkin’ is planning to win back customers by launching three national value promotions this year, notes the news source, adding that Dunkin’ is meeting with franchisees this week to detail those plans.

For Dunkin’, all-day breakfast could be a winning proposition. Travis noted that Dunkin’s breakfast sandwiches outsell its lunch sandwiches during the afternoon daypart. “Breakfast is something people are willing to have all day. Not many people are willing to have a hamburger at 6 am,” he told the news source.

For the last three months of 2015, Dunkin’s sales at established U.S. stores fell by 0.8%. The company is forecasting sales to increase 2% in 2016.

Read more about all-day breakfast in convenience stores in NACS Magazine.

 

Advertisement
Advertisement
Advertisement