Beyond Burgers

Rather than ending its makeover with its menu, Wendy's is also improving its customer service.

February 08, 2012

DUBLIN, Ohio - Wendy€™s has been slowly remaking its image with a menu revamp, but the burger chain isn€™t stopping there. Next on to receive a makeover: customer service, WKMG-TV reports.

The company will be re-interviewing all of its employees, including managers, and will retain only "5-star workers." The chain wants to climb back up the QSR ranks, having previously ranked third behind McDonald€™s and Burger King, but now holding the number-four position after Subway took over the second place slot in 2010.

"It's a bold move," said John Sullivan, an industry consultant and analyst, of the employee re-interviews. "Here we have a company that€™s at the bottom of its industry, an industry that's not particularly desired. And they're saying if you want to work with us you're going to have to be constantly learning."

Sullivan also praised Wendy€™s on listening to customers. "Facebook now makes it easier. If you piss someone off, they don't even get out of their car," he said. "You are blasted thousands of people. So, no, that's why you need better quality."

Wendy€™s also has been testing four different prototype restaurant designs around the country.

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