PALM BEACH, Fla. – Palm Beach County commissioners will consider a measure that would require gasoline stations to note in similar lettering and size when the price listed on a roadside sign is for cash-only purchases, the Palm Beach Post reports. The notices would have to be at least 6 inches tall, the same as the price numbers. The ordinance mandates that the signs must be lit for nighttime drivers to see clearly.

Stations that do not put cash-only prices on their signage would have to place the maximum cost of gasoline. Finds for violations would range from $250 for a first offence to $500 for subsequent offences.

Retailers offer cash discounts to customers because of the fees associated with credit and debit card payments, but county officials want it clear that the price is for cash payments. “Some of these people would pull in thinking they were getting gas at a cheaper price, and then underneath the sign it had the cash price sign,” said Vince Bonvento, assistant county administrator. “We are trying to make it easy for people. … I can see how when you are driving, it is difficult to see that little cash price notice. I think it is kind of misleading the public.”

However, gasoline station owners counter that complying with the ordinance would be expensive—to the tune of $20,000 per station on average, according to the Florida Petroleum Marketers and Convenience Store Association. “We think it is just another regulation on business,” said Ned Bowman, executive director of association.