NEW YORK – More than ever before, Americans are leaving the sugar behind. A new Reuters/Ipsos poll discovered that 58% of respondents indicated they were limiting sugar intake, Reuters reports. 

That’s a larger percentage than Americans who are attempting reductions in calories, carbohydrates, cholesterol, fats or sodium. Thirty-nine percent said they had made no effort to curb sugar consumption.

In January, the U.S. government said that Americans should consume less than 10% of their daily calories from added sugars. That would mean slashing around a third of added sugar from the average American’s diet.

The war on sugar has joined similar battles against salt, soda and fat as the next thing for Americans to worry about in their diets. A Sugar Association spokeswoman pointed out that limiting sugar is “the low hanging fruit in the fight against obesity.”

To help Americans in their quest for less sugar consumption, food manufacturers have begun slashing sugar in their products, such as Kellogg’s goal of reducing sugar in 90% of its cereals by 2020. “We're committed to giving consumers more of what they want and need, and less of what they are trying to reduce,” said Kris Charles, a spokeswoman for Kellogg.