Krispy Kreme Reinvents Coffee Blend | NACS Online – Media – News Archive
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Krispy Kreme Reinvents Coffee Blend

Chain is calling its new brew “doughnut-worthy” coffee.
February 2, 2017

​WINSTON SALEM, N.C. – Krispy Kreme Doughnuts has announced a new coffee flavor, designed to complement its Original Glazed doughnuts and other treats.

“We have completely reinvented Krispy Kreme coffee from the bean to the cup, ensuring our customers’ beverage experience delivers the fresh quality and taste you always get from Krispy Kreme Doughnuts,” said Jackie Woodward, chief marketing officer of Krispy Kreme Doughnuts.

The chain says that matching a coffee with a Krispy Kreme doughnut is a complex feat, in part, because the coffee must have just the right balance of flavor profiles. After sourcing Arabica beans from Sumatra, Colombia, Guatemala and Brazil, Krispy Kreme spent months working with experts to create coffee blends for its doughnuts.

Beginning February 6, Krispy Kreme customers who purchase any size of the new coffee will receive a free Original Glazed doughnut.