Walmart Tests Grocery Pick-Up Option

Walmart To Go is offering Denver-area customers an option to pick-up their online order.

January 31, 2014

DENVER – Walmart has begun testing a pick-up option with its online grocery service at 11 of its Denver stores, TechCrunch reports.

Walmart To Go, the retailer’s online shopping service that offers home delivery of merchandise and in some cases food, is allowing Denver-area customers to order their groceries online and pick them up at a nearby store, pulling up to a designated pick-up spot on the side of the store or picking them up at the drive-through pharmacy, if available.

The retailer is betting that many customers will park and enter the store, even after placing the order online, purchasing items that weren’t on their original shopping list.

The pick-up option is not meant to replace home deliveries, nor is the home grocery delivery option a failure.

“It’s all about choice,” said Walmart’s Director of Public Relations, Ravi Jariwala.
“At this point, we’re really trying to assess what our customers are gravitating toward, and the good news is that I don’t think this is an either/or [situation].”

Walmart has been testing grocery delivery in San Jose, San Francisco and Denver, and same-day delivery of general merchandise in Northern Virginia, Philadelphia, San Jose, San Francisco, and Minneapolis.

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