Anticipated Super Bowl Spending Up this Year

Survey says Americans likely to spend more than $77 on the game, including food and beverage purchases.

January 28, 2015

WASHINGTON – The National Retail Federation says it expects the average Super Bowl XLIX viewer to spend $77.88 celebrating the big game, a significant increase over last year’s $68.27. The survey conducted earlier this month was based on more than 6,000 responses, finding that 43 million people are likely to throw Super Bowl parties and 76% of those surveyed say they plan to buy food and beverages. Take chicken wings, for example: According to the National Chicken Council, Americans are expected to eat 1.25 billion — yes, billion — wings in honor of the big game.

Of the 75.8% of Americans planning to watch the game, nearly eight in 10 (79.3%) will purchase food and beverages. According to the survey, the nearly 43 million viewers planning to host a Super Bowl party should expect a full house as a quarter (25.9%) of those surveyed say they plan to attend a party to celebrate the big game with friends and family. Bars and restaurants can also expect a good turnout with more than 13 million viewers planning to head out to watch at their favorite local spot.

“With renewed confidence in the economy and the outlook for 2015, consumers are looking forward to some good old-fashioned fun with their friends and family to celebrate the big game,” said NRF President and CEO Matthew Shay in a press release.

Advertisement
Advertisement
Advertisement