BOSTON – More than three months after the Oct. 1 deadline, many retailers still haven’t transition to accepting EMV-enabled credit cards, according to a new ConsumerWorld.org study, the Arkon Legal News reports. Chip technology is supposed to lower the fraud risk for credit-card transactions.

“The reasoning was the security of the payments network—it was thought that magnetic stripe cards were easier to duplicate and use when stolen. The data on a magnetic stripe card is static, while EMV cards have dynamic authentication,” said James Thurston, vice president of public relations at the Ohio Bankers League.

Seventy-five percent of larger chain retailers surveyed did not have chip readers across their stores. Retailers with chip-enabled terminals included Best Buy, Home Depot, Macy’s, Target and Walgreens.

“The EMV-enabled point of sale device communicates with the chip inside a customer’s EMV card and makes a determination whether or not the card is authentic. It then prompts the customer to sign or enter a PIN to validate that they are the actual card owner,” Thurston said.

Target, among other retailers, plus some state attorney generals, have pushed for the use of both chip and PIN transactions. NACS supports the use of PIN with EMV card transactions because the combination enables convenience stores to employ added security measures. NACS would like to see legislation requiring PIN usage with EMV cards, pointing out that England, Europe and Australia have already demonstrated that PIN is an essential part of an effective line of defense with EMV card usage.