NEW YORK – Frito-Lay's Tostitos brand has created a limited-edition "Party Safe" bag for the Super Bowl that can detect when someone has been drinking, reports Adweek, and can help that person get home safely via Uber.

The special bag is equipped with a sensor that’s connected to a microcontroller that is pre-calibrated to detect small traces of alcohol on a person's breath, notes the news source. So, if alcohol is detected, the sensor turns red and forms the image of a steering wheel, along with an Uber code and a "Don't drink and drive" message.

The bag also uses near-field communication technology, allowing consumers to tap the bag with their phone to call a ride. Along with Uber and Mothers Against Drunk Driving, Tostitos is offering $10 off an Uber ride during and after the Feb. 5 Super Bowl.

"Our goal is to remove 25,000 cars from the roads that Sunday evening," Jennifer Saenz, Frito-Lay's chief marketing officer, told Adweek. "Whether watching the big game at a friend's house or at a local bar, a safe ride home is just a few easy taps away."