DALLAS - Pizza Hut now offers online customers access to movie entertainment after placing an order, Marketing Daily reports. Along with Triad Digital Media, the pizza restaurant partnered with iN Demand, which distributes on-demand movies and other instant video entertainment via cable pay-per-view.

Pizza Hut created "Entertainment Hut," a site that customers can visit after placing an online order at pizzahut.com to view movie trailers, video clips, film trivia and a list of movies currently available on-demand. Movie recommendations will be family oriented.

The new service complements Pizza Hut??s core brand focus on value, said Armando Garza, the chain??s senior director of customer relationship management. Giving customers entertaining ways to wait for their orders adds value.

Entertainment Hut is "a great example of a way to keep our customers engaged with fresh, relevant content" and "something that sets our brand apart from the competition and, hopefully, keeps Pizza Hut top-of-mind for future purposes," said Garza.