CHICAGO – Retailers need to keep on top of the merchandising trends in order to best serve their customers, and Wrigley wants to help. The company has launched new products and programs to support better-for-you merchandising trends. Gum is being brought to the forefront as an important and productive category to include in that mix.

National Shopper Card data shows that gum is already in the same calorie-conscious consideration set as perceptually healthy offerings such as granola, fruits and nuts. Eight percent of gum buyers also purchase better-for-you bars. Research also shows that 53% of consumers believe a retailer can have a significant role in supporting their commitment to health.

Wrigley’s new Orbit White and Doublemint Perfectly Sweet help meet the growing demand for items that compliment a healthy and balanced lifestyle, such as oral health benefits and a low-calorie treat sweetened with real sugar.

Wrigley is also launching the “Chew To A Better You” shopper marketing campaign to encourage consumers to incorporate sugar-free gum into their health-and-wellness routine to promote balance through mindful consumption. The campaign also partners with MyFitnessPal, the world’s largest health and fitness community, to create authentic connections with consumers, drive awareness of the platform and encourage participation in the promotion. Plus, the campaign offers support to retailers with print, digital and in-store media and displays.

Wrigley’s new product launches are rolling out in early 2017. The in-store program is currently underway and will continue through February 2017.