ATLANTA -- Seeking smart ways to grow your business beyond the usual
promotions? On Feb. 11 the NACS/Coca-Cola Retailing Research
Council (NACS/CCRRC) will release a powerful new guidebook. "Playbook for
Success: A Three-Step Guide to Growing C-Store Business" provides a roadmap
that any retailer can use to take immediate action.
The tool provides a starting point and customizable action
plan to help operators better meet shoppers?? needs and outlines a simple
process that creates a solid foundation for growth. The 25-page document is formatted for a quick read,
yet provides rich details based on deep research. The
playbook will be available as a free download at www.ccrrc.org.
The NACS/CCRRC is dedicated to understanding and
developing practical responses to strategic challenges experienced by the
convenience retail industry and its operators. As a result, the Council
generates ideas and solutions by retailers, for retailers. Composed of 17
visionary c-store executives, the group oversees research initiatives conducted
by independent third parties, serving as an authentic and comprehensive "voice
of the customer."
TheCoca-Cola Company sponsors NACS/CCRRC as part of its
commitment to help customers drive their business forward and to expand
knowledge in the convenience retail community. For more information visit www.ccrrc.org.