NACS/CCRRC to Release Free Downloadable Playbook for C-Store Growth

The tool provides a starting point and customizable action plan to help operators better meet shoppers' needs and outlines a simple process that creates a solid foundation for growth.

February 11, 2013

ATLANTA -- Seeking smart ways to grow your business beyond the usual promotions? On Feb. 11 the NACS/Coca-Cola Retailing Research Council (NACS/CCRRC) will release a powerful new guidebook. "Playbook for Success: A Three-Step Guide to Growing C-Store Business" provides a roadmap that any retailer can use to take immediate action.

The tool provides a starting point and customizable action plan to help operators better meet shoppers?? needs and outlines a simple process that creates a solid foundation for growth. The 25-page document is formatted for a quick read, yet provides rich details based on deep research. The playbook will be available as a free download at www.ccrrc.org.

The NACS/CCRRC is dedicated to understanding and developing practical responses to strategic challenges experienced by the convenience retail industry and its operators. As a result, the Council generates ideas and solutions by retailers, for retailers. Composed of 17 visionary c-store executives, the group oversees research initiatives conducted by independent third parties, serving as an authentic and comprehensive "voice of the customer."

TheCoca-Cola Company sponsors NACS/CCRRC as part of its commitment to help customers drive their business forward and to expand knowledge in the convenience retail community. For more information visit www.ccrrc.org.

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