HACKETTSTOWN, NJ - Mars Chocolate North America announced yesterday the introduction of new and updated items "sure to meet shoppers?? needs throughout the fall candy season."

"The season isn??t just about Halloween anymore. It starts with back-to-school and continues with family snacking, fall decorating, baking, parties and trick-or-treating, leading up to Thanksgiving. In developing the 2011 offering, Mars listened to direct consumer feedback and purchasing behaviors. As a result, consumers will find variety, value and simplicity in Mars products that bring back memories and make the season fun," notes the company.

Items unveiled during its announcement include:

New Items

• M&M??s Peanut Butter Harvest
• Milky Way Simply Caramel Fun Size
• Snickers Fun Size Peanut Butter Squared
• Snickers Lovers Variety Bag Fun Size
• M&M??s Fun Size Milk Chocolate Candies Bag:
• M&M??s Brand Fun Size Mix Variety Bag
• Filled Bar Mix Variety Bag (40 piece, 50 piece)
• Snickers Fun Size Mix Variety Stand-Up Pouch
• Variety Bag Stand-Up Pouch

New Packaging

• M&M??s Fun Size Milk Chocolate Candies Bag
• Dove Milk Chocolate Harvest Promises
• M&M??s Fun Size Mix Variety Bag (50 piece)