IRVING, Texas – Participating 7 Eleven stores now have hot, ready-to-eat breakfast pizza. While some like to eat traditional breakfast foods for the first meal of the day, others choose what’s easy for breakfast—like leftover pizza. To bring the best of both worlds together, 7 Eleven, Inc. has created a breakfast pizza loaded with smoked bacon, breakfast sausage, hickory-smoked ham, scrambled eggs, cheddar and mozzarella cheese, and peppered cream gravy on top of a flaky biscuit crust.

Breakfast is the fastest-growing food daypart in food service, according to a Technomic consumer survey. Fast-food restaurants have extended their breakfast menu beyond the morning hours and shown sales increases as a result.

“This is a hearty option for customers craving a warm breakfast in addition to their fresh-brewed cup of coffee on cold mornings,” said Nancy Smith, 7 Eleven senior vice president of fresh food and proprietary beverages, in a press release. “And it’s great for sharing at the office, giving coworkers another great option from the usual box of donuts.”

During a successful test at select 7 Eleven stores, the breakfast pizza proved so popular with customers that it became the second highest-selling pizza. “Since we started carrying hot pizza, it has become one of the best-selling ready-to-eat foods at 7 Eleven stores,” said Dennis Phelps, 7 Eleven vice president of fresh food and proprietary beverages.