Japanese McDonald's Dishes Piled-High Burgers

The fast-food chain offers beefier versions of its traditional burgers.

January 17, 2011

TOKYO - In a nation touted for its longevity and healthful eating habits, McDonald??s in Japan offers burgers with quite the caloric punch, the Wall Street Journal reports. While in the United States the fast-food chain has stocked its menu with healthier options, McDonald??s Japan debuted four new burgers loaded with toppings and calories.

Under the Big America 2 campaign umbrella, the burgers are named after U.S. states. The Idaho Burger with a quarter-pound of beef, fried hash brown, bacon strips and melted cheese clocks in at 713 calories, while the Texas 2 Burger with three buns, cheese, bacon and chili, packs 645 calories.

The Japanese seem to love McDonald??s. "I love hamburgers. I eat every new hamburger that comes out in Japan, but I especially love McDonald's burgers," said Yasutsuru Mori as he ate a Texas 2 Burger. "McDonald??s keeps to the fundamental American hamburger profile: ketchup, mustard and beef."

McDonald??s Japan??s strategy seems directly opposite to McDonald??s U.S. strategy with its focus on having more healthful menu items, such as meal salads and oatmeal. Japan locations only offer one small side salad.

In the United States, McDonald??s Corp. has no plans to add larger burgers to its menu beyond the successful Angus Third Pounder. The Japanese Big America 2 promotion is "just one creative example of how McDonald's markets strive to cater to local customer tastes," said a spokeswoman.

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