TEMPLE, Texas - On Monday, CEFCO Convenience Stores opened their newest location at 611 E. Marshall Ave., Longview, Texas.

This is its seventh prototype store reflecting CEFCO organization??s latest design for the next generation and offers guests a great shopping experience. It incorporates a number of innovative enhancements made possible by an open, fresh design with modern treatments and upgraded finishes.

"We invite the public to visit this new CEFCO location and be treated to an exciting shopping experience unmatched by any other local convenience retailer," said Brett Giesick, CEFCO chief retail officer, in a press release. "We believe that the enhancements built into this site reflect our core values of providing the best customer experience for every customer, every day."

This new store is part of CEFCO??s stated growth strategy of adding up to eight organic locations per year in addition to the 128 Food Fast and Taylor stores acquired since August of 2011. CEFCO now operates 250 convenience stores within the states of Alabama, Arkansas, Louisiana, Mississippi, Oklahoma, New Mexico and Texas.