LAS VEGAS – Showcasing the convenience of mobile payments directly from the vehicle, Honda recently conducted a proof-of-concept demonstration of in-vehicle Visa payments at the 2017 CES event in Las Vegas. The demonstrations took place with fuel pumps from Gilbarco Veeder-Root and smart parking meters from IPS Group Inc.
Developed by the Honda Developer Studio, the in-vehicle payment solution is delivered through smartphone integrations. Honda and Visa first partnered in 2016 and are now joined by Gilbarco Veeder-Root and IPS Group Inc. to transform how consumers make in-vehicle payments for gasoline and public parking.
"Payments have evolved from physical plastic cards to a digital, mobile wallet and Honda sees this as an opportunity to bring this technology into the car to pay for services from the comfort of one's own car," said John Moon, developer relations lead at Honda Developer Studio.
Gilbarco-Veeder-Root’s role in the partnership is to enable drivers to pay for fuel from their vehicle, making the experience more secure and convenient while also creating opportunities for retailers to reach consumers in new ways that can help enhance consumer loyalty and sales. Once the car is parked next to a Gilbarco pump, drivers are notified that they can pay from their car. The driver selects the amount of gas they would like to fill up and the cost to fill it up is automatically calculated by the app.
"Turning the car into a platform for payments offers a nearly endless array of ways for automakers, drivers, merchants and other infrastructure companies to completely transform tasks that are tied to cars in some shape or form," said Avin Arumugam, senior vice president, Internet of things (IoT), at Visa Inc.