Starbucks Launches Instant VIA Lattes

The coffeehouse chain will sell the powdered beverages for a limited time in its U.S. and Canadian stores.

January 08, 2014

SEATTLE – Starbucks Coffee Company debuted its new handcrafted Starbucks Caramel Flan Latte and Starbucks VIA Lattes in Starbucks U.S. and Canadian locations.

“This winter, we invite customers to enjoy their favorite Starbucks moment, whether it’s the new Caramel Flan Latte or classic Caffé Latte personalized just the way they like it, or a delicious cup of Starbucks VIA Latte when they can’t get to a Starbucks store,” said Cliff Burrows, group president for Americas, Europe, Middle East and Africa (EMEA) and Teavana, in a press release.

New this winter are Starbucks VIA Vanilla Latte and Caffè Mocha, inspired by the two popular handcrafted Starbucks beverages, now available at a moment’s notice by simply adding water when you can’t get to a Starbucks store.

“In 1984, we served our first handcrafted latte in Starbucks® stores. We are pleased to now offer a seasonal flavor of the original coffeehouse classic with Caramel Flan, while also adding the convenience of the beloved latte in the VIA format,” said Burrows.

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