TORONTO – On Monday, January 9, Freshii is inviting anyone with a fast food gift card to visit any of its hundreds of participating restaurant locations and trade the card in for a free chef-designed menu item with protein. Freshii will then exchange the gift cards collected for cash using a third-party provider and donate all proceeds to the brand’s charitable partner WE Charity.
Guests can bring gift cards from any fast-casual concept, including but not limited to McDonald’s, Subway, Taco Bell, Chipotle, Jamba Juice, Menchie’s and Wendy’s, valued at $5 or more to any participating Freshii restaurant. Freshii will swap the fast food gift card for a bowl, burrito, wrap, soup or salad with chicken, tofu or steak.
Freshii’s brand mission is to make healthy eating convenient and affordable. The fast-casual chain says it will continue to campaign creatively to fulfill this mission and “cancel out the damage of the abundance of Big Macs, Whoppers and footlongs,” according to a press release.
“We’re saying goodbye to the grease and hello to the golden arches of the next generation. At Freshii we live by our company mantra. Let’s eat without regret. We want our guests to live their New Year’s resolutions,” said Freshii VP of Marketing Melissa Gallagher.
Freshii serves fresh food designed to energize people on the go. With a diverse and customizable menu of breakfast, soups, salads, wraps, bowls, burritos, frozen yogurt, juices and smoothies, the chain caters to dietary preferences.