ATLANTA – RaceTrac announced that it is doubling down on its commitment to and investment in the state of Florida as it closed out a year of strong growth with plans for that growth to continue. In 2016, RaceTrac opened 24 new stores in Florida, which puts RaceTrac’s total store count for the state at 207. This makes up nearly half of RaceTrac’s entire 435-plus store fleet that spans Georgia, Florida, Louisiana and Texas. Additionally, RaceTrac plans to open nearly 50 more stores in Florida over the next two years.
“Florida is an important market for RaceTrac,” said Robby Posener, vice president of marketing, merchandising, construction and architecture & design at RaceTrac. “By the start of 2017, we will have in excess of 200 stores throughout the state, many of which are strategically positioned along commuting routes and interstates, leaving us ever more confident of our ability to double our store count in Florida in the coming years as we in-fill locations throughout the state and serve the growing population in addition to our existing guests. We look forward to being a valued neighbor within our Florida communities and providing our guests with the delicious eats and elevated store experience we are known for.”
On top of this new store growth, RaceTrac is also remodeling all older stores in Florida to bring them up to the same standard of these new stores with their enhanced offerings. By the end of 2018, RaceTrac’s remodel program will update all older stores with a more modern layout that features updated building architecture, Swirl World frozen treat stations, an expanded coffee area with more counter space, free Wi-Fi and additional indoor and outdoor seating and lighting. RaceTrac remodeled nearly 20 stores in Florida in 2016 and plans to remodel another 70 stores in the state by the end of 2017.
Depending on the store location, RaceTrac guests can look forward to:
- The all-new made-to-order experience that is now being introduced to stores. Available at a limited number of locations, guests are able to order high-quality breakfast and lunch sandwiches, personal pizzas and slices, espresso beverages, milkshakes and smoothies made fresh and customizable via a touch screen ordering system.
- RaceTrac’s Swirl World frozen treat station that offers frozen yogurt, ice cream and Italian Ice options and a large assortment of toppings that include a variety of fresh fruits, chocolates and candies.
- Five blends of 24/7 fresh-brewed coffee, from Columbian to hazelnut, with creamers, sweeteners and toppings like whipped cream and marshmallows.
- The classic food and beverage options like roller grill items and limited time offers, grab-and-go options from the hot case, sandwiches, salads, wraps, fruit cups and whole fruits available in the cold case and pastries from the bakery case, which are all delivered fresh each day.
“We look forward to rolling out all of our latest and greatest food and beverage offerings to our guests, and are working towards making these offerings consistent across every store location,” continued Posener. “Our goal at RaceTrac is to make people’s lives simpler and more enjoyable and we let that influence all that we do—from providing those easy grab-and-go options to creating an experience where choice and comfort live at the heart—and we hope to provide a little something for everyone at our stores that can brighten your day and make your life easier.”