COLUMBIA, Mo. – Break Time, a fast-growing chain of convenience stores operated by MFA Oil Company, has unveiled a customer-focused layout, an enhanced food concept and refreshed branding at its 74th store in Lee’s Summit, Missouri.
Kansas City suburb location is the first store to incorporate Break Time’s new
logo and accompanying graphics. In addition to a fresh look, designers developed
a store layout with an open, customer-centric floor plan that prominently
features a new carryout food concept with an established area barbecue
“Our goal is to
create a warm, welcoming atmosphere from the moment a customer steps foot
inside,” said Curtis Chaney, MFA Oil’s senior vice president of retail
operations in charge of the Break Time convenience store chain. “Aesthetically
we’ve designed a clean and easy-to-navigate store experience that matches the
excitement of launching a new Break Time logo and style.”
Break Time created the desired shopping experience with a
series of simple but effective changes, such as raising the ceilings,
repositioning the checkout and decorating with wood embellishments and a
calming color palette.
new carryout food concept, Smokestack BAR.B.Q., has a history in the
greater Kansas City area dating back to 1957.
served at Break Time’s Smokestack will be hickory smoked and we’ll also feature
several of their savory sides and sauces,” Chaney said. “Most importantly, it’s
great-tasting barbecue that our customers know and love, and for the Break Time
brand, it’s a big win to partner with such a high-quality restaurant brand.”
Break Time will
extend the new design package and Smokestack food concept to several new stores
and stores slated for renovation in 2017.
respect, the suburban Lee’s Summit location is a change up from Break Time’s successful
rural strategy. The chain has strong coverage in rural Missouri with more than
“To grow the
brand and expand our business, we’re introducing Break Time to new markets such
as Lee’s Summit,” Chaney said. “Our team will closely monitor this store’s
performance and apply the lessons learned to future expansions.”
convenience store lot also features a car wash, though not the first
Break Time to have a car wash, it is the first in recent years to be built with