SAN FRANCISCO—Instacart announced four new Instacart Platform technologies designed to help grocers offer more seamless, connected experiences to customers, the company said in a press release.

The new offerings include online and in-store solutions that help retailers capture new ad revenue, bring more of their store online, better support store associates and seamlessly offer end-to-end fulfillment. These new capabilities are now available to grocers across North America and are already being used by wholesalers like Associated Food Stores and retailers including New Seasons Market, Niemann Foods, The Fresh Market and Uncle Giuseppe’s Marketplace.

Carrot Ads helps small and large grocers alike establish and grow their retail media networks to capture new revenue streams on their owned and operated websites and apps. Grocers can now offer display ads, in addition to Instacart’s sponsored product solution, to connect CPG brands with consumers on their e-commerce properties, creating new opportunities for growth. Display ads enable national CPG brands to promote engaging, targeted, creative banners to raise awareness and consideration of products, helping to drive bigger baskets for grocers. Carrot Ads also gives grocers and CPG brands access to closed-loop measurement and insights—helping them both understand the strategies that drive the most value for their businesses.

FoodStorm, Instacart’s order management system, now supports items sold by weight, including all fresh food and prepared items typically found at deli and meat counters. With this expansion, grocers can now support order management and offer digital ordering, pickup and delivery of their deli and meat departments through a single, connected platform.

Caper Carts, smart carts by Instacart, can now be managed remotely in real-time via tablet, giving retailers a remote bird’s-eye view of their stores.

Rosie, Instacart’s white-label e-commerce solution for local and independent grocers, now allows retailers to use Instacart fulfillment services to pick, pack and deliver orders.

According to the press release, in addition to these new features, grocers have access to a full suite of technology and tools through the Instacart Platform, including white-label e-commerce solutions; end-to-end fulfillment through Instacart’s community of hundreds of thousands of shoppers; in-store technologies, including Caper Carts, Scan & Pay and Carrot Tags; and advertising solutions to deploy a retail media network directly on their e-commerce sites and unlock advertising opportunities with more than 5,500 CPG brand partners.

Instacart also announced a Community Carts campaign and an extension of its discounted Instacart+ membership for SNAP recipients to help families continue to put nutritious food on the table as emergency COVID-19 SNAP benefits expire in 32 states. “The expiration means grocery budgets will tighten by at least $95 per month for more than 30 million people and, as a result, many local food banks that are already facing supply shortages amid rising food prices are now bracing for a surge in demand for assistance,” the company said in a statement.