BIC Lighter celebrates its 40th birthday with the exciting "Flicktacular" consumer promotion, featuring golden-hood Special Edition® Series Birthday Lighters and includes one of the top-selling Special Edition® series: Flick My BIC. March through July 2013, lighters in this limited edition series will have an instant game code that consumers can enter online through www.facebook.com/bicflickers for instant-win prizes and a chance to win the ultimate grand prize, an upscale three-day, two-night Las Vegas birthday bash for four people. SRP of $1.69.
1-800-546-1111 ext. 2461; biclighter.com