EMV stands for Europay, MasterCard and Visa. This more secure credit card technology, which has long been used throughout Europe, recognizes unique microchips embedded in credit and debit cards and validates their legitimacy, potentially cutting down on card fraud. Beginning October 1, 2015, U.S. retailers who have not installed EMV-capable payment terminals will be held liable for fraud resulting from transactions at their locations. More information about EMV is available from the following sources:
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